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Anita Roddick presents her story,
Business as Unusual by modeling the same constructs that have underpinned the ethical, moral and business essences of
The Body Shop.
The sometimes humorous but always poignant captions, quotes and pictorial representations through out the writing, demonstrates the importance Anita Roddick places on communication. The book also scaffolds the in depth discussion that is used to deconstruct "The Body Shop" story.
Anita Roddick does ascribe and briefly describe basic no nonsense commonsense information and elements inherent for all business. Anita also explores a range of interesting anecdotes, practical problems and ethical values.
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The reader is encouraged and dared to ponder and reflect on basic elements such as child care, gender discrimination and female beauty whilst being whisked away to analyse the heavier issues of the Amazon and Hemp.
Anita Roddick concludes the writing by sharing ten lessons that describe practical information which Anita suggests may guide the reinvention of the "The Body Shop" of the future.
An "unusual" story; certainly worth a read; definitely challenges the creative mind and makes no bones about business responsibility to humanity and the environment.
Business as Unusual By Anita Roddick
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