Have you ever wanted to go after a whale only to be told that your company doesn’t have the money to fly you there?

Living in Australia one of the biggest challenges that I face is being able to get in front of every client I desire to go after.  There are many factors that affect my ability to target the whale client but the biggest challenge is distance.

Unfortunately our country is afflicted by the tyranny of distance, high airfares, expensive hotels and long travel times and for many managers, the option of sending staff on a jaunt of this nature is far to expensive but there is another way.

A website developed by Citrix called GotoMeeting.com has now given sales staff an opportunity to go after that whale without having to invest thousands to get there. Whilst the best way to build a relationship is always to do it face-to-face and in person, sometimes the only effective manner to get started is to use a tool like GotoMeeting.com.

The website allows you to setup a meeting with a client, video conference the call and communicate your sales message with a powerpoint presentation right on the clients computer screen.  Essentially the easiest way to describe this website is like video conferencing on the cheap.

There are some key advantanges of using this style of technology:

1. You save time and money on travel
2. The Client isn’t sitting around waiting for you.
3. The client isn’t inconvenienced by having to come to a mutually acceptable location if they aren’t available
4. The technology is not limited by boundaries

I am a really big fan of this technology because you do not have any major outlays for technology like traditional video conferencing. In fact this morning I did a Web Training course for three hours with my counter parts in the United States on my laptop in my kitchen using a Telstra wireless connection.

The cool part about the technology is that there are no noticeable delays or interruptions even though you are using this technology over the web.

To be truly effective in this day and age, Sales staff have to master the new technology available and GotoMeeting.com is a great tool for getting in front of clients and getting your message out there without even leaving the office.

From your perspective as the salesman, being able to do the initial meetings in the office will allow you to identify whether investing in a face-to-face meeting is worthwhile.  This means that you can talk to more clients in the early stage and then invest the right amount of time with the right clients to make more money.

If you are in sales then I suggest you check GotoMeeting.com and learn how to use it and add it to your sales bag.